SHIFTBannerSHIFT Communications. Since the summer of 2013, SHIFT has provided pro bono assistance to the Society in spreading awareness about FSHD and our educational and research efforts to find a treatment. The award-winning Boston-based firm, with offices in New York City and San Francisco, has offered the Society access to a wide variety of experienced media professionals who bring extensive knowledge of healthcare along with a mastery of public relations, digital media, and creative needs. With over 100 full-time staff members across the country who have worked on everything from consumer products to pharmaceutical companies, SHIFT will be an important partner as we shape a call to action to draw attention to FSHD and garner more support.